eMarketing
Your website can be both an excellent selling tool and an effective part of your company’s marketing efforts. However, it is important that you are aware of what is required to succeed as you plan your internet strategy. For many highly successful businesses, the key purpose is to capture visitors to the site. We use various methods to ensure your website is a good source of new and continued business. For a discussion on how to take your eMarketing strategy forward call us on 01963 370 681.
SEO
SEO (Search Engine Optimisation) is the process of optimising your website to ensure it appears as high as possible on search engines such as Google, Yahoo and Bing. When done successfully it will often mean you are listed higher than your competition and ideally you will be on the first page of listings.
Search Engine Optimisation, or Website Optimisation as we describe it, involves structuring a website to improve search engine ranking but also to improve visitor experience. Ease of use and speed, vital to a good visitor experience, also form key elements in how your site is ranked by search engines. The website optimisation process includes:
- Improving technical Implementation of the website’s code and structure
- Improving Search Engine visibility with proper Keyword placement
- Improving Popularity (Page Rank) by building relevant links to the website
At Bluejay we consider this an important part of internet strategy. A professionally designed website may look good, but if it does not perform well on the search engines it loses out to the competition and opportunities are missed.
SEO and Keyword Analysis
This process requires that a comprehensive “Website Planning and Online Strategy” is implemented which includes the following:
- Keyword Research
- Competitor Research and Analysis
- Keyword Analysis Review and Keyword Selection
- Website Optimisation for Proper Keyword Placement
Whilst this service can be a “one-off” exercise, in a process that usually takes a few months to succeed. However, it is most effective when monitored over time, making changes whenever necessary.
Internet Strategy
The right internet strategy can add significantly to your profits. To ensure you are making the most of your website and eMarketing opportunities, contact us on 01963 370 681 to discuss the possibilities.